Wednesday, December 8, 2010

Demarchelier's touch

           This photograph is by Patrick Demarchelier, a contemporary fashion photographer. Originally from France, he left Paris for New York in 1975, where his career took off. He spent years working for American, British and French Vogue, and also for Rolling Stone, Glamour, Life, Newsweek, Elle and Mademoiselle. Famous fashion houses, such as Dior, Louis Vuitton, Celine, TAG Heuer, Chanel, YSL, Lacoste, Calvin Klein and Ralph Lauren had  employed his talent for year to shoot theirs advertising campains. His photos appeared on numerous covers of fashion magazines for decades.  Most of the supermodels also had a chance to be photographed by Patrick. This particular image is of Christy Turlington, taken in New York in 1992. Although it doesn’t illustrate any designer’s creation, most people would agree that it is a fashion photograph.
         Demarchelier’s work help the whole genre of fashion photography to be recognized as an art form. His sensitivity, deep sense of humanity, respect for his subjects and exquisite craftsmanship bring this art form to a new level. As an artist, he always holds himself to a very high standard: “A photographer is someone fragile. We must constantly renew ourselves. For me, each project is a new challenge and whatever was done before is forgotten.” It is said that his photographs have “Demarchelier’s touch”, and it is spontaneity combined with positive vision that he projects upon his subject. His images blend the boundaries between fashion, portraiture, fine art and photography, thus creating unique and unforgettable visual memories. On the 4th of July, 2007, the prestigious Council of Fashion Designers of America (CFDA) presented him with the “Eleanor Lambert Award” to honor his esteemed career and “his unique contribution to the world of fashion.” This beautiful photo is only one example of this.


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